Thursday, June 6, 2013

Social media news for writers: brand new & promising service on Twitter

This week's post is quite brief. There actually was a bit of a lull in the social media development world this week, which in turn meant slimmer pickings for stuff you might find useful. Oh well, it's bound to happen once in a while. The first item is pretty interesting, though: Twitter is rolling out a new advertising capability that may help you grow your email list--and, by extension, your audience.

Something new on Twitter: It's not available as a self-service ad yet, but Twitter just rolled out a new advertising service that has the potential to help businesses (such as you, writer-business) to grow your email list pretty easily using Twitter. I urge you to (a) look at the graphic, which is an example of how one of these direct marketing tweets looks, and (b) watch the video at the bottom of the page, the Baer Facts, where Jay Baer explains how this works. The importance of growing an email list is something we've talked about here before, and if this works (and marketers don't kill the goose that lays the golden egg by overusing it, as Baer says here) the potential is pretty exciting. 

Life Without Influencers: It's always nice to have someone with a bajillion followers retweet your tweet or share your Facebook posts on their wall, but this article from Read Write Web will give you some suggestions for getting better uptake of your tweets when you don't have influencers to help push the word out. (And, to keep things in perspective, you may recall from some earlier posts that in many cases those influencers are either paid to endorse your product, or co-opted. Just so you don't go beating yourself up for not being picked up organically.)

Make sure you see the tweets you really want to see with Twitter lists: Let's say you follow 3,000 people on Twitter. And let's say you don't actually care about what all 3,000 people are saying (some you followed because they followed you, some seemed like a good idea at the time, yada yada, you get the picture). Let's say you want to make sure you see the tweets from only your twenty best friends--the way to make sure you can see their tweets is to put them on a list. Only, well, over time Twitter found that people weren't using the list function so much. So now they're back with an even better list function (or so they claim) and you can learn all about it in this article from Mashable.

More creativity on Vine: You have probably heard of Vine by now, Twitter for 6-second videos. There's been a lot of buzz about the platform, though the it seems to be mainly used by comedians (on the flip side, if you like to see comedians trying out goofy stuff for free, you're in luck). This article from Social Media Today highlights what a few videos made by brands, which might get your creative juices flowing.

Keeping Your Audience Engaged: You go onto social media platforms--Facebook, Twitter, Pinterest, a blog--to give your readers a way to connect with you and as a way to find new readers. The trick to having social network sites push your content out on the platform, and hence reach more eyeballs, is to show engagement--get more comments on your posts, more retweets, "likes", get the picture. But how do you engage your followers? This article from social Media Today gives you some basic (and still important) ideas as to how to do that.

Speaking of feedback, I'd like some feedback from you. Are you finding these articles helpful? Do you need a little more "so what?", more of an explanation of how you can use or apply this information? Do you have a question? I'd love to hear from you in the comments section.


  1. I love your articles! I do marketing for my day job, and I implement your advice in both my writing and my 9-5. Definitely helpful - please keep it up.

  2. Thank you for these overviews. I understand how frustrating it can be to work so hard on a blog post only to see no comments.

    Thanks to the slide show, I just set up some some lists on my Twitter account. Also, after a little searching, I also just realized that Vine is to YouTube like Twitter is to blogging.

    Thanks again for the info!