This week's link wrap-up is short for two reasons: (1) I'm crashing like mad on revisions to a book that's going out on submission (wish me luck!) and (2) Google IO conference (their annual conference for developers) was last week and it's still dominating the tech news... But I have a few interesting tidbits for you here, including three clever things you can do on Pinterest, two primers chock-full of ideas for marketing yourself AND using social media more effectively, and a great article about live author events and how to make them better experiences for you and your audience.
1. Pinterest to Win: Here's an article with three ways you probably haven't thought of to use Pinterest to engage followers. Clever! One of those ways is it run a "pin it to win it" contest--and here's an article that gives thorough rundown of Pinterest's rules concerning contests (via Social Media Examiner and Social Media Today, respectively).
2. Twitter help: More "power" tips for using Twitter (via Mashable).
3. Advertising on Twitter: I admit, I didn't even think about advertising on Twitter until I read this article (via Social Media Today). I still haven't, but at least now it's an interesting possibility.
4. Live author events: I don't know about you, but I have mixed feelings about doing live events. I enjoy them, but many times you don't know what you're really getting into until you arrive at the venue. Although this story isn't social media-related, here's a really good post by Matthew Dicks on what works and what doesn't at live author appearances (via the Huffington Post).
5. A social media primer: This article on "26 ways to create more engaging content" is really a primer of things you need to know about social media, from keeping metrics in mind, to using social media along with a newsletter to drive interest in your books, there are 26 solid tips here for you to ponder.
6. Marketing yourself (another primer): Stuck for ideas of how to get the word out about you and your awesome books? I bet there's at least one or two things in this article that you haven't thought of.
7. Things to check out in your copious spare time: Not that you, as a writer, need anything else to keep you from that manuscript calling your name. But here's an article from Social Media Examiner with ten resources for writers. The article really is a time sink. For instance, the first link is to Libroville, a website builder "for authors". But this link leads to a clever, Pinterest-like page with a bunch of links to writing-related websites, some of which you definitely know (Query Shark! Writer Beware!) and some you might want to check out. And on and on...through ten links.
8. Blog help: I heard this from writers all the time: "Is it worth writing a blog? I have a blog and no one reads it....help!" This article gives it to you plain and straight: reasons why your blog might be considered to, uh, suck and what you can do about it.