The social media world is going visual and how you can keep up; secrets of going viral; a new resource for self-publishers and when is it worth printing paper copies; how to drive more traffic to your website or blog; making a memorable impression, and more in this week's social media news.
1. Images--not words--may be the new currency of online content. With Pinterest, Instagram, Vine, Snapchat taking over the social media landscape, and Yahoo going for Tumblr (it wasn't just to gain hipster cred), many industry watchers are saying social media is moving toward platforms based on visual content. Great news if you've got a picture book, cookbook or other book geared toward the visual. Otherwise, you've got to get creative about how to get potential readers to connect with your story. And where are you going to get the visuals to post on your blog, Pinterest board, etc. Well, there's that little doo-hickey called a camera on your smartphone. And there are also stock imagery sites happy to sell you the pictures.
- If you take your own pictures and need a photo editing tool on your smartphone (to upload those pictures on the go!) this article names some apps to consider.
- Pinterest is now allowing brands to include information on pins, so consumers don't have to chase images down all over Pinterest (or the internet) to find out where to buy something that's caught their fancy.
2. Discoverability: how likely are potential readers to find your book in the sea of books being published every year? Publishers and authors are hoping that developers will come up with a great discoverability tool, one that will connect readers with books they've never heard about but which are similar to the ones they love. Goodreads and Amazon are perhaps the best-known tools for discovery, but the next big thing may come out of the publishing hackathon held recently in NYC. You can read about the six finalists here (via paidContent). The winner will be announced at BEA.
Speaking of discovery, have you seen Zola Books, a new online bookseller? It's the brainchild of Joe Regal, former literary agent. A smart, well-designed and aesthetically pleasing site for traditionally published books and select original content, with plenty of input from indie bookstores and customers. If you're tired of wading through a lot of chaff to get to the literary wheat, this site is for you.