This week's social media news is all about helping you do things better: how to keep your newsletter subscribers from unsubscribing; how to get wider distribution for your Facebook posts; a better way to book live events; holding better contests and making better homepages to engage potential readers; and a whole lot more. Read on!
1. Live Book Appearance 2.0: Katherine Grissom got her novel The Kitchen House on the bestseller lists two years after it was published, and she did so by connecting with book clubs across the country. You can read how she did it here, thanks to Togather.
If you haven’t heard of Togather, it’s an online platform that lets you crowdsource live book events. You set the criteria for a live event—such as minimum size of the group you’ll speak for, distance, etc.—and then you direct your fans to Togather where they can vote for (“vie for” might be a better term) an event near them.
2. Understanding Facebook’s Edgerank algorithm 101: Here’s a nice infographic from PostRocket (via Mashable) explaining, at a basic level, how Facebook decides which posts your friends and followers will see from you; WHY; and what you can do to tip the odds in your favor.
3. Why Do Your Newsletter Subscribers Unsubscribe?: It must be infographic week because here is another infographic (this one from Social Media Today) explaining why people unsubscribe from mailing lists. Their bottom lines: let your readers know up front how frequently they can expect to receive mailings from you; be consistent as to when (day/time) you send your newsletter; but also mix up your content, giving them something new and fresh to look forward to.
And If You Liked That, Here Are Even More Infographics:
- What Size IS the Cover Photo on Facebook? Here’s one that’s a cheat sheet for the images sizes you’ll need for your various social media accounts.
- More Photos = More Views: This infographic from Kelsey Trabue will have you thinking of incorporating more photos into your social content.
8. Need Help With Twitter?: Basic Twitter tips. Don’t be shy; no one will know you clicked on the link.
You may know that in my other life, the one where I'm not a novelist, I'm an expert in emerging trends and technology for a major think tank. I spend a good deal of time scanning through technology news, particularly about emerging media. On a typical week, I probably see a handful of stories of interest to the working writer, stories about a new or interesting twist to what's going on in publishing and you can read them here every Friday.