Friday, April 19, 2013
Front-line Fridays: social media news for writers
1. Don't focus just on the day your book publishes, says Clay Shirky in this post. It takes more than one day for a book to find its audience but traditional book publishing still focuses on the day a book goes on sale, he says. Read his post to learn why you shouldn't.
5. Novel-Game Nexus: Random House UK tries a new kind of online game experience, The Black Crown Project, for a new novel, where you play to unlock clues, excerpts and other things. Yes, it's been done before, but if you're into gamifying your next book, you might pick up an idea or two here.
6. Market or Die: Okay, strictly speaking this isn't social media but I think you'll benefit from the mention. I met Jennifer Fusco in 2012 at a RWA event. She's a writer who is also a marketing professional, different from many marketing folks I've met in that she's a no-nonsense kind of gal. She gave one of the best, direct talks about this crucial aspect of the business that I'd seen. She recently launched a marketing business specifically for writers, Market or Die, that you should check out. She will help you do the hard stuff up front that will make your promotional efforts coherent and her prices are, frankly, crazy low.
7. Mini-videos for promotion: Remember the link last week on how bands are using Amazon Vine to promote themselves? Looks like some authors are already using Vine in the same way. (Via Galley Cat)
8. Make your own magazine: Galley Cat talks about using Flipboard to make your own magazine in much the same ways some people use paper.li to scrape content off the web to come up with your own newspaper--daily, weekly, whatever. This gives you a product you can push out to your followers. Does it work? I find most people don't edit their paper.li products so they end up being a gibberish dump of links, many of which aren't particularly compelling for the target audience. Prioritizing the stories is very important--if you let them go up willy-nilly, it looks like you don't know enough about your subject to be a good curator. And that should be why followers want to read your newspaper or magazine, because they trust your judgment as the gatekeeper; they're letting you do the hunting and gathering for them. If you mess this up, they stop reading.
You may know that in my other life, the one where I'm not a novelist, I'm an expert in emerging trends and technology for a major think tank. I spend a good deal of time scanning through technology news, particularly about emerging media. On a typical week, I probably see a handful of stories of interest to the novelist, stories about a new or interesting twist to what's going on in publishing and I'll publish them here every Friday as long as I get feedback that it's of interest.